Safaricom has a number of Brand Assets it supports throughout the calendar and Safaricom Live is their annual roadshow concert which travels to major cities throughout Kenya and delivers live music to the youth.

The client wanted a complete re-brand on previous years and they wanted something quite contemporary so I gave them this. A new logo, posters, fliers and a whole bunch of merchandise was developed around this look and feel. As well as traditional tv, radio and print promos. It's usually a pretty popular event but this year the client reported sellout shows at every city they played in.