HTC One M8.
How do you launch a premium successor in a two-horse race? You stop boasting and start proving. For HTC One M8, we bypassed traditional brand puffery in favour of a global "search for yourself" strategy. Utilising Hollywood talent Gary Oldman and strategic UK partnerships, we turned universal critical acclaim into our key sales tool. The result was a campaign that didn't just claim "best-in-class". It proved it.
Brilliantly Designed.
CES and MWC are the tentpole events for any tech OEM, and this 3D sizzle was designed as the high-impact pre-runner to the live keynote. Moving beyond specs to create a visceral brand experience, the film was crafted to dominate the scale of a global auditorium and set the definitive tone for the unveiling.
Brilliantly Dotty.
HTC is great at innovating. Not just with its handsets but also with peripherals. There were a number of items you could attach to the One M8 but the most interesting is this one. The Dot View Case. It protecs the phone yet allows you to see through to check updates, see the time and even answer calls without opening the cover. We worked on developing themed designs. Here are some we put to market.
