KPO: Bring Zack Back.
There are over 75,000 spinal cord injury cases in Kenya , but not one rehabilitation centre. The nearest one is in South Africa, 4000 kms away. In a poor country like Kenya, this isn’t just inconvenient, it’s unaffordable.
To raise the money to build a rehabilitation centre, we sent a paraplegic from Kenya to South Africa. Shot in the back in 2004, Zack undertook this journey, not by plane, coach or car, but in his wheelchair. And he was to return only when we had raised enough to build the rehabilitation centre. The campaign told people to donate to Bring Zack Back Home. The sooner they donated, the sooner Zack could come home.
Integration
with Integrity.
The campaign, although briefed in, and started life as a traditional TVC, we came up with the thought “what if we did this for real?”. This allowed us to make so much more noise, thousands followed Zack’s journey on Facebook, Twitter and on the website: bringzackbackhome.co.ke. His story featured on major national and international news channels.
Zack Went Global.
Zack’s epic journey caught the imagination of the world and inspired a whole nation, articles appeared in the New York Times, the Observer and the Guardian, television coverage on the BBC, Aljazeera and Africa’s InFocus, and it even encouraged the Prime Minister’s wife to jion him on the journey. Moved by his struggles, Kenyan’s donated and brought Zack Back even before he reached the country’s borders.
