How do you launch a premium successor in a two-horse race? You stop talking and start proving. For the HTC One M8, we bypassed traditional brand puffery in favor of a global "search for yourself" strategy. Utilizing Hollywood talent like Gary Oldman and deep-rooted UK partnerships, we turned universal critical acclaim into our primary sales tool. The result was a campaign that didn't just claim "best-in-class". It proved it.
HTC One M8.
Beautifully Designed.
CES and MWC are the tentpole events for any tech OEM, and this 3D sizzle was designed as the high-impact pre-runner to the live keynote. Moving beyond specs to create a visceral brand experience, the film was crafted to dominate the scale of a global auditorium and set the definitive tone for the unveiling.
Brilliantly Dotty.
HTC is great at innovating. Not just with it's handsets but also with peripherals. There were a number of items you could attach to the One M8 but probably the most interesting was this one. The Dot View Case. It protected the phone yet allowed you to see through to, check notifications, see the time and even answer calls without opening the cover. We worked on developing themed designs. Here are some that were finally chosen.
