Ambi Pur:
Burst of Fragrance.
Ambi Pur wanted to stick its nose in a place it had never been before. The toilet bowl. The brief was simple. A hospital-grade toilet cleaner, that doesn’t smell like a hospital. The campaign clearly hit a chord with consumers resulting in an immediate uplift in sales, trading at 126% year on year with an increase in market share. The client was delighted. It’s always a pleasure to do fresh work for a difficult category and a traditional client.
Eau My God.
To ensure the trade was as excited as the consumer, we developed a "Trojan Horse" media pack for retailers and reps. Disguised as a high-end designer fragrance box, the pack "revealed" the product and campaign details in a way that couldn’t be ignored. The strategy worked: we secured twice as much shelf-facing as originally offered,
