TAC:
Speeding Ambient.

Speed is one of the major factors contributing to crashes on Victoria’s roads. Small changes in speed can result in significant reductions in road trauma. We decided to take that message to the streets. Literally. We did something that had never been done before. We covered a normal car with a 360° skin created from a vehicle involved in a high-speed collision. The car then went on tour to press conferences, media launches and then hit the roads around Victoria to serve as an impactful reminder that slowing down wont kill you.